But when trying to rank with Google, your SEO performance is only Ganador good Ganador your SEO strategy. In fact, over 90% of pages get no organic search traffic from Google—and we know why. It’s because the SEO sucks on those pages. 

There was a time that meta descriptions and meta keywords were huge parts of SEO for any page, but now that search engines have become more sophisticated, that’s not true anymore.

We all know that keyword research is one of the most critical parts of SEO. But are you analyzing focus keywords along with long-tail keywords or key phrases?

From outdated tactics to meaningless metrics, there's a lot to consider before deciding if your SEO partner is truly adding value or just providing you with fluff. Here are some of the key indicators I've seen that might mean it’s time to cut ties and find a new partner. 1. Lack of Understanding Your Business Goals

What matters is finding pasado what your target audience wants, how it searches for you online, how it interacts with your site and how Chucho use all this information to generate sales.

Transparency is key to any successful partnership. Your SEO team should make it easy for you to see exactly what they’re working on each month. If you only receive vague updates or reports full of screenshots from their software, it’s likely they’re avoiding accountability.

Those who didn’t update their sites fell behind. Major shifts like that are the reasons you need to have a maintenance plan that lasts for at least six months, if not a year.

But if you don’t have experience with SEO, it’s hard to gauge whether an agency is legitimate or not. But now you can! If you’re a marketer or a business owner looking for SEO agencies, these are 9 common red flags that you’re in bad company.

Ecommerce is a hyper-competitive landscape. Explore our 5-year partnership with Spoonful of Comfort to see how we cut through all that noise.

The first place to start with any SEO agency should be in-depth conversations about your business goals. A quality SEO team should ask, "What are your priorities?" and "What outcomes are you seeking from this investment?" SEO isn't a one-size-fits-all approach, and it shouldn't be based solely on rankings. If your SEO team only talks about keywords, rankings, and domain authority without a bigger picture of your business objectives, that's a red website flag.

SEO is not necessarily a zero-sum game, but agencies should almohadilla performance on objective metrics that increase your ROI. On the other hand, some SEO companies like to cherry-pick their metrics and use complicated jargon to try to deceive you about your campaign's performance.

Companies like these are only interested in quickly making money off naive clients. Don’t be one of them.

The minute you allow your SEO company not to track what you are doing, the visibility goes out the window, and you are throwing your money into a black hole. You should also see a summary of deliverables and reports in a tool like Google Data Studio that are tracking against your business goals.

And even if you don’t keep up with the numbers every day, your point of contact should be in touch with you on a regular schedule with updates on your site’s progress.